Date/TimeDate(s) - 03/05/2019
Target OccupationsArts Administration, Producer, Management, Theatre & Studios
WHAT: From Taste to Appetite: Audience-Building Strategy
WHEN: March 5, 2019 from 2-3pm
REGISTRATION: NOW OPEN
Opera Theatre of Saint Louis’ (OTSL) newer audiences weren’t spending enough on tickets to replace the losses of those departing. OTSL used market research and analysis to test the impact of innovative new programs like Opera Tastings in order to develop a new audience with an appetite for opera. The results? More than three-quarters of the Tastings attendees were new, with an average of 42 percent later buying tickets to their mainstage productions. The question they now face: how to not only maintain, but financially sustain, this audience growth?
What did they do and how might their experience inform your theatre’s audience-building efforts? What other questions is OTSL asking itself now? On this webinar, participants will engage with OTSL staff on these questions and more. Participants will then be invited to the TCG Circle, an online listserv and knowledge-sharing community to continue the discussions and support the integration of the learnings.