At the 37th Annual Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, marketing executives, and press representatives. Whether you want to produce on or off-Broadway – or are just beginning to explore this exciting profession – this is the place to learn the ins and outs of the industry.

Sessions will examine case histories, budgets, sample agreements, and marketing strategies, all with an eye on illuminating the many aspects of an ever-evolving business.

Agenda and Speakers
** All Speakers and Topics Subject to Change **

Friday, March 9th
8:40am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
     Tom Viertel, The Commercial Theater Institute
9:15am – 10:00am Why Produce at All?
     David Stone, Stone Productions
10:00am – 11:00am Getting Started
     Sarah Galbraith, Galbraith & Co.
11:00am – 11:15am Break
11:15am – 11:45am Marketing Trends on Broadway
     Jeremy Kraus, Situation Interactive
11:45am – 12:45pm Developing a New Show Panel
     Dori Berinstein, Dramatic Forces (Moderator)
     Betsy Militello, NAMT
     Mark Hoebee, Papermill Playhouse
     Julia Jones
     Amy Jacobs, Bespoke Theatricals
12:45pm – 1:00pm Remarks
     Victoria Bailey, Executive Director of Theatre Development Fund
     Charlotte St. Martin, President of The Broadway League
1:00pm – 2:00pm Lunch on Your Own
 Optional Q&A with Tom Viertel (1:20pm – 2:00pm)
2:00pm – 3:00pm Working with Artists with the Team of The Sting
     Matthew Rego
     Greg Kotis
     Mark Hollmann
     Bob Martin
3:00pm – 4:00pm Budgets
     Nancy Gibbs, 321 Theatrical Management
4:00pm – 4:15pm Break
4:15pm – 5:00pm Finding Investors Panel
     Jed Bernstein, Above the Title Entertainment (Moderator)
     Jamie deRoy, Jamie deRoy & Friends
     Wendy Federman, Foolish Mortals Productions
     Richard Winkler, Red Hanger Productions
     Ken Fakler, KennethJoel Productions
5:00pm – 5:45pm Keynote Speaker
      Jeffrey Seller, Adventureland LLC
6:00pm – 7:30pm Cocktail Reception @ Characters – 243 West 54th Street (between Broadway and 8th Avenue)

Saturday, March 10th
8:45am – 9:15am Coffee and Registration
9:15am – 10:00am Legal 1 – Authors Agreements
     Ben Feldman, Feldman, Golinski, Reedy + Ben-Zvi PLLC
10:00am – 10:45am Legal 2 – Co-Producer Agreements
     Stefan Schick, Loeb & Loeb
10:45am – 11:30am Legal 3 – Offering Documents
     Michael Sinder, The Law Offices of Michael J. Sinder
11:30am – 12:00pm Break
12:00pm – 12:30pm Vocabulary of Producing
     Tom Viertel, Scorpio Entertainment
12:30pm – 1:30pm Lunch on Your Own
1:30pm – 2:00pm Press
      Heath Schwartz, Boneau/Bryan-Brown
2:00pm – 3:15pm Advertising
     Serino Coyne
3:15pm – 3:45pm Break
3:45pm – 4:45pm Early Career Producer Panel
     Julie Boardman, Untitled Theatricals
     David Carpenter, Tilted WindmillsTheatrical
     Christine Rea-Briskin, Hit Her With The Skates Productions
     Ray DeForest, DeForest Theatricals
4:45pm – 5:30pm Diversity Panel
      Donna Walker-Kuhne, Walker International Communications Group
6:00pm – 7:30pm Cocktail Reception @ Hurley’s Saloon – 232 West 48th Street, 3rd Floor (between Broadway and 8th Avenue)

Sunday, March 11th
8:45am – 9:15am Coffee and Registration
9:15am – 10:45am Welcome to Nowhere: The Creation of The Band’s Visit
     Orin Wolf, Lead Producer
10:45am – 11:00am Break
11:00am – 12:30pm Something Different: Positioning and Advertising the Broadway Production of The Band’s Visit
     Michele Groner, Director of Marketing
     Orin Wolf, Lead Producer
12:30pm – 1:15pm Creative Producing
     Kevin McCollum, Alchemation Productions
1:15pm – 1:30pm Closing Remarks
     Tom Viertel, The Commercial Theater Institute