Introduction to Commercial Producing
Introduction to Commercial Producing - 3 Day Intensive
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Date(s) - 03/09/2018 - 03/12/2018
9:15 am - 5:30 pm

Target Regions

Northeast: New York

Target Occupations

Arts Administration, Producer, Theatre & Studios


DATE: Friday, March 9th – Sunday, March 11th, 2018
LOCATION: Anne L. Bernstein Theater, 210 West 50th Street, New York City
REGISTRATION FEE: $220.00$470.00

At the 37th Annual Three-Day Intensive, presentations and panel discussions will be led by some of Broadway’s most acclaimed producers, general managers, entertainment attorneys, marketing executives, and press representatives. Whether you want to produce on or off-Broadway – or are just beginning to explore this exciting profession – this is the place to learn the ins and outs of the industry.

Sessions will examine case histories, budgets, sample agreements, and marketing strategies, all with an eye on illuminating the many aspects of an ever-evolving business.


Agenda and Speakers
** All Speakers and Topics Subject to Change **

Friday, March 9th
8:40am – 9:00am Registration/Coffee
9:00am – 9:15am Welcome Remarks
     Tom ViertelThe Commercial Theater Institute
9:15am – 10:00am Why Produce at All?
     David StoneStone Productions
10:00am – 11:00am Getting Started
     Sarah GalbraithGalbraith & Co.
11:00am – 11:15am Break
11:15am – 11:45am Marketing Trends on Broadway
     Jeremy KrausSituation Interactive
11:45am – 12:45pm Developing a New Show Panel
     Dori BerinsteinDramatic Forces (Moderator)
     Betsy Militello, NAMT
     Mark HoebeePapermill Playhouse
     Julia Jones
     Amy JacobsBespoke Theatricals
12:45pm – 1:00pm Remarks
     Victoria BaileyExecutive Director of Theatre Development Fund
     Charlotte St. Martin, President of The Broadway League
1:00pm – 2:00pm Lunch on Your Own
 Optional Q&A with Tom Viertel (1:20pm – 2:00pm)
2:00pm – 3:00pm Working with Artists with the Team of The Sting
     Matthew Rego
     Greg Kotis
     Mark Hollmann
     Bob Martin
3:00pm – 4:00pm Budgets
     Nancy Gibbs321 Theatrical Management
4:00pm – 4:15pm Break
4:15pm – 5:00pm Finding Investors Panel
     Jed BernsteinAbove the Title Entertainment (Moderator)
     Jamie deRoyJamie deRoy & Friends
     Wendy FedermanFoolish Mortals Productions
     Richard WinklerRed Hanger Productions
     Ken FaklerKennethJoel Productions
5:00pm – 5:45pm Keynote Speaker
      Jeffrey SellerAdventureland LLC
6:00pm – 7:30pm Cocktail Reception @ Characters – 243 West 54th Street (between Broadway and 8th Avenue)

Saturday, March 10th
8:45am – 9:15am Coffee and Registration
9:15am – 10:00am Legal 1 – Authors Agreements
     Ben FeldmanFeldman, Golinski, Reedy + Ben-Zvi PLLC
10:00am – 10:45am Legal 2 – Co-Producer Agreements
     Stefan SchickLoeb & Loeb
10:45am – 11:30am Legal 3 – Offering Documents
     Michael Sinder, The Law Offices of Michael J. Sinder
11:30am – 12:00pm Break
12:00pm – 12:30pm Vocabulary of Producing
     Tom ViertelScorpio Entertainment
12:30pm – 1:30pm Lunch on Your Own
1:30pm – 2:00pm Press
      Heath Schwartz, Boneau/Bryan-Brown
2:00pm – 3:15pm Advertising
     Serino Coyne
3:15pm – 3:45pm Break
3:45pm – 4:45pm Early Career Producer Panel
     Julie BoardmanUntitled Theatricals
     David CarpenterTilted WindmillsTheatrical
     Christine Rea-BriskinHit Her With The Skates Productions
     Ray DeForestDeForest Theatricals
4:45pm – 5:30pm Diversity Panel
      Donna Walker-KuhneWalker International Communications Group
6:00pm – 7:30pm Cocktail Reception @ Hurley’s Saloon – 232 West 48th Street, 3rd Floor (between Broadway and 8th Avenue)

Sunday, March 11th
8:45am – 9:15am Coffee and Registration
9:15am – 10:45am Welcome to Nowhere: The Creation of The Band’s Visit
     Orin WolfLead Producer
10:45am – 11:00am Break
11:00am – 12:30pm Something Different: Positioning and Advertising the Broadway Production of The Band’s Visit
     Michele GronerDirector of Marketing
     Orin WolfLead Producer
12:30pm – 1:15pm Creative Producing
     Kevin McCollumAlchemation Productions
1:15pm – 1:30pm Closing Remarks
     Tom ViertelThe Commercial Theater Institute

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